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From Firewood to Cricket Bats

Tuesday 27th September

From Firewood to Cricket Bats

The partnership between PPHE Hotel Group and the Wildlife Trust has been borne out of a unique concept whereby OAKS Restaurant, situated on Bromley Place Nottingham, cooks much of its food on embers of wood harvested from the charity’s nature reserves. In addition to purchasing wood from the Wildlife Trust since the restaurant opened, OAKS became a corporate supporter of the charity and subsequently became the 1st restaurant to be named as a Champion of Sherwood – recognising its contribution to safeguarding wildlife in the Sherwood Forest area. OAKS also won the Coping with Climate Change Category in the 2015 Nottingham Post Environment Awards.

Now, sister brand Park Plaza Hotels & Resorts is fundraising throughout September as part of Carlson Rezidor Hotel Group’s Responsible Business Action Month and will be donating funds to enable Nottinghamshire Wildlife Trust to restore an area of native woodland at its Idle Valley Nature Reserve in the north of the county and to plant an avenue of cricket bat willows later this Autumn to generate future income.   

Speaking about the partnership Nottinghamshire Wildlife Trust’s Head of Communications said: “Our new partnership with Park Plaza Hotels & Resorts is a great example of a global brand providing us with the flexibility we need to invest in our wildlife conservation work and to help us generate sustainable future income. We are keen to develop long-term income to enable us to care for our nature reserves and support our campaigns. By re-planting an area of woodland with native species and planting a number of cricket bat willows we can not only provide great new habitat for wildlife we can look forward to an income from the sale of timber in years to come. A number of years ago we were able to harvest a crop of cricket bat willows at our Farndon Willow Holt Nature Reserve and this generated thousands of pounds of income.”

Many of the Wildlife Trust’s nature reserve contain areas of woodland and to keep woodland areas rich and diverse regular thinning and harvesting of trees is required. Using traditional techniques developed over many centuries the Trust is able to achieve an ideal balance which safeguards populations of wild flowers, birds and other wildlife and helps to generate income to re-invest in its nature reserves. 

Andrew Swindells Chief Operating Officer, PPHE Hotel Group commented: “Park Plaza Hotels & Resorts properties are located across the world, mostly in city centre locations and we are wholly committed to supporting the sustainability and growth of urban trees which are so crucial in providing oxygen and greenery. We are delighted to be working with the Nottinghamshire Wildlife Trust and will be planting 40 trees which represent Park Plaza’s 40 hotels across the world.”

Mr McDaid continued: “Our relationship with OAKS Restaurant is a great example of how companies can make ethical decisions which help support local charities and also help the business stand out from the crowd. We delighted to now be able to develop our relationship to include Park Plaza Hotels & Resorts on a global level and Park Plaza Nottingham.”

Pictured are Rob Atkinson and Rob Fitzsimons of Nottinghamshire Wildlife Trust with Tom Waldron-Lynch, General Manager of Park Plaza Nottingham and Andrew Swindells, Cheif Operating Officer of PPHE Hotel Group breaking ground where an avanue of Cricket Bat Willows will be planted later this autumn. Tom is also holding a cricket bat made from willow harvested from a Wildlife Trust reserve.

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