Name your own Beer!
Tuesday 10th August
We are calling on members of the public to help us in our search for new beer names.
Our search celebrates the 10th Anniversary of Nottingham’s Castle Rock Brewery’s Natural Selection range of beers - with a new beer brewed each month in support of Nottinghamshire Wildlife Trust, and all named after Nottinghamshire’s wildlife.
The latest beer in the Natural Selection range is Woodlark, a dark brown bitter with a gentle smoked aroma. However, with more than 100 unique brews already produced over the years, we are asking you for help in finding names for the 12 new brews planned for 2011.
June next year will mark 10 full years of production of Natural Selection beers and so far it has featured everything from polecats and painted ladies to primroses and partridges. Now, with more than a century of names already selected, staff and volunteers at Nottinghamshire Wildlife Trust are running out of steam in the search for suitable names. In choosing names, we try to focus on species which are under threat or which rely upon threatened habitats. Another key consideration is that the names shouldn’t be existing trademarks and should be short enough to fit on a pump clip.
To date the Natural Selection range of beers has helped release over £100,000 of funds for vital conservation projects - with donations from Castle Rock Brewery being used to release funding from other sources.
Speaking on behalf of Nottinghamshire Wildlife Trust, Communications Manager Erin McDaid, who helped establish the partnership with Castle Rock back in 2001, said:
“Choosing new names for the Natural Selection beers each year is a real pleasure, but finding names that are relevant to Nottinghamshire and have a real conservation message behind them gets trickier each year. I normally ask my friends and colleagues for help, but all too often their suggestions have already been used at some point down the years.”
The search for new names for the 2011 Natural Selection beers was be officially launched at the Woodlark Inn, Lambley, which is stocking the beer with which it shares a name. The pub is situated just 400m from the Wildlife Trust’s Reed Pond Nature Reserve in Lambley and just over 1km from its Ploughman Wood reserve.
Speaking on behalf of Castle Rock Brewery, Commercial Director Colin Wilde said: “It is a remarkable success story for our partnership with the Nottinghamshire Wildlife Trust to now be entering its second decade. It is fitting that the Woodlark in Lambley has helped launch our competition to name our 2011 Natural Selection Range not only because it is showcasing our special August beer that shares the pub’s name, but they are a great supporter of ours. With two Wildlife Trust nature reserves on the Woodlark’s doorstep it helps emphasise the importance of the local message and the benefits it delivers to local people and their environment”.
The search for new names is now in full swing! If you want to join in the fun and make any suggestions for beer names, please email them to (JavaScript must be enabled to view this email address)
Entrants should supply their name, date of birth and a postal address. Whoever suggests the name chosen for January 2011 will be invited to help with the production of the beer and will receive an 8 pint container of the brew once it’s ready as well as being treated to lunch at a Castle Rock pub. The proposers of the other 11 beers will each receive an 8 pint container of the brew they have named along with a pump clip for the beer. Alternative prizes will be awarded to entrants under the age of 18.
The closing date for suggestions is August 31st and details of all previous Natural Selection names can be found by visiting the Castle Rock Website. Details of this year’s beers can be found here.
