Wildlife Trust delighted that Christmas ad celebrates wonder of UK wildlife | News | Nottinghamshire Wildlife Trust
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Wildlife Trust delighted that Christmas ad celebrates wonder of UK wildlife

Monday 14th November

Wildlife Trust delighted that Christmas ad celebrates wonder of UK wildlife

It’s not just the foxes, badger and hedgehog which are jumping for joy in the new John Lewis Christmas television advert, staff at Nottinghamshire Wildlife Trust are jumping for joy… and that’s without the use of a trampoline.


John Lewis has chosen The Wildlife Trusts (TWT) as its charity partner for this year’s advert which highlights the joy of wildlife in this country today. As part of the partnership, John Lewis, which has a store in INTU’s Victoria Centre, Nottingham, will donate 10% of the retail price of a selection of cuddly toys linked to the ad sold in their stores and online to TWT.


Some Nottinghamshire Wildlife Trust staff were almost moved to tears when they saw the ad for the first time as it reinforces the message its staff and supporters have been championing for over 50 years - namely that nature is a joy and that everybody, if they keep their eyes peeled, can have an animal encounter - either in the countryside or a suburban garden as in the advert. 


The 10% donation from toy sales to The Wildlife Trusts, of which Nottinghamshire Wildlife Trust is a member, is such an added bonus at a time when conservation funding is becoming much more difficult to secure.These funds will go towards The Wildlife Trusts’ work engaging children with nature – including wildlife action packs for schoolchildren, activity booklets, and wildlife resources for teachers to use in lessons.


Rob Fitzsimmons Nottinghamshire Wildlife Trust Chief Executive said: “What a great way to end the year. The most anticipated television advert of the season showcasing the magic of wildlife in the UK. With the support of John Lewis Nottinghamshire Wildlife Trust, together with the other 46 UK wildlife trusts, will be able to inspire thousands more people of all ages to the wonders of the natural world.”


Find out how to be a little wilder this Christmas here www.wildlifetrusts.org/Christmas!

·         Download our Wild Winter guide of nature activities and wildlife information!

·         Find out how to help UK wildlife this winter!

·          Be inspired to have a wildlife experience this winter!

·         Learn more about that adventurous cast of wild characters in the advert!


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