tommee tippee® brand is helping to make wildlife centres more welcoming for mums
Wednesday 11th January
Mayborn Group - owners of the innovative baby essentials brand tommee tippee® - have donated baby and toddler-friendly cups, bowls and cutlery to the cafés at both the Trust’s Idle Valley Nature Reserve and Attenborough Nature Centre, making lives easier for visiting families.
In addition, Mayborn Group who manufacture their nappy disposal systems in Mansfield, and have been a corporate supporter of Nottinghamshire Wildlife Trust for two years, has just become the first company to support the Trust’s “Love Attenborough, Love Wildlife” campaign, which celebrates 50 years since the opening of Attenborough Nature Reserve. The site, which has become a wildlife sanctuary and breeding-habitat for rare birds such as bitterns, reed-warblers and sand martins, is now one of the most important and best loved nature reserves in the UK. This generous sponsorship will help the Trust to engage with around 200 children so they can learn more about wildlife and to appreciate the benefit of conserving wild spaces.
As part of the collaboration, recently staff volunteers from the Mayborn Group helped Nottinghamshire Wildlife Trust staff to carry out valuable conservation work at their Annesley Woodhouse Quarry Nature Reserve. Corporate volunteering days are a great way for company employees to develop their team building and communication skills, whilst improving employee wellbeing and at the same time making a real difference to their local environment.
Leysa Relf - Global CSR Manager at tommee tippee® said: “Our community partnership with Nottinghamshire Wildlife Trust supports many of the objectives within our Corporate Social Responsibility Programme. As a business it provides us with an opportunity to support educational activities for children to learn about nature and wildlife and inspires them to want to protect it, helps us to meet our environmental goal to minimise the impact of our operations and enables us to support a charitable organisation that is providing opportunities for employee engagement and wellbeing through volunteering and skills sharing activities.
“Our current programmes with the Wildlife Trust are also now providing opportunities to support accessibility for parents using prams and pushchairs, along with people with disabilities across the nature reserves, providing diverse and new opportunities to support babies, children and parents within the local communities in which we operate.
“Our fundamental business goal is to “help mum” and with Nottinghamshire Wildlife Trust we have found so many more ways to do this in addition to providing our innovate baby feeding and hygiene products!”
About the partnership, Holly McCain, Senior Development Officer at Nottinghamshire Wildlife Trust said “we are incredibly excited that the Mayborn Group, with its award winning Tommee Tippee®. product range, has decided to sponsor our “Love Attenborough, Love Wildlife” campaign. Funds raised from the partnership will highlight the importance of the 145 hectare site at Attenborough, and to help raise funds for its long-term management. It costs in the region of £135,000 each year (around £2500 per week) to care for the reserve’s wildlife and deliver our education programme which provides opportunities for thousands of children to engage with nature each year.
Funds raised from corporate sponsorship such as the new partnership with Mayborn are a vital source of income ensuring the long term delivery of essential wildlife conservation and educational work by the Trust”.
Nottinghamshire Wildlife Trust invites businesses to attend its “Love Attenborough, Love Business Growth” event on Tuesday 23rd February 2017, 4-6pm, held at Attenborough Nature Centre (Barton Lane, Attenborough, NG9 6DY). Businesses attending the event will be able to hear from some of the Trust’s current business partners about why they became Wildlife Guardians of the Trust and the benefits of partnering with a charity such as being able to promote their company to the Trust’s 11,000 members. For more information or to register, email [email protected] or call Holly McCain on 0115 958 8242.