‘Flying Flock’ able to keep moving

‘Flying Flock’ able to keep moving

Nottinghamshire Wildlife Trust is delighted to announce that Cerebrus Associates is continuing their Business Partnership with the Trust for the third year.

Cerebrus is passionate about supporting the Trusts’ ‘Flying herds’ of conservation grazing cattle and sheep, as they move to nature reserves across the county. The Trust’s Conservation Grazing programme is a successful way to manage habitat for wildlife and now includes the plan to add beavers into the mix at Idle Valley Nature Reserve which will soon welcome the introduction of the new animals. The beavers will be kept in place, managing the wetland area north of the reserve.

Herdwick Sheep, part of the flying flock

Photo © Agnes Kiemel

Both the beavers and livestock will contribute amazingly to creating incredibly diverse habitats for wildlife to thrive. Giving back is a key philosophy of the Cerebrus Associates directors, Jon Day & Heleen van de Weerd; “Many businesses owners start giving only when they feel they can afford to. We believe that businesses should give back in proportion to their earnings, from day 1.” 

Cerebrus Associates are internationally renowned scientists who have practical knowledge and experience in the Agri-food sector, especially in the field of farm animal welfare.  They connect industry partners with the most relevant and useful research and expertise for their business and interpret academic knowledge into commercial language. In doing so, they aim to achieve satisfying results for partners, as well as making an impactful and lasting difference for the betterment of the world. 

Lincoln Red cows at Besthorpe

Cerebrus has recently worked in partnership with another consultancy, ICF, to conduct a study to support the evaluation of the European Union Strategy for the Protection and Welfare of Animals. The outcomes of the evaluation will inform future policy-making on animal welfare within the EU. For example, the evaluation will be used to inform revisions to European legislation that affects all farmed animals (and that directs the legislation of all the member states). This covers rearing on farm, as well as transport and slaughter. Post Bexit, the UK is also revising its farm animal welfare legislation.

Nottinghamshire Wildlife Trusts’ Business Partnerships Officer, Emily Patrick commented “Cerebrus Associates are an impressive company in the way they give back to a wide range of organisations, we are delighted to be associated with a company who are ambassadors for improving animal welfare in the farming and food sectors using the latest scientific research and agricultural practices.”

Heleen van de Weerd, Cerebrus Associates Director, added: “Cerebrus are really passionate about animal welfare and developing policies for businesses and the government based on scientific research. We believe that our area of work compliments the wildlife conservation work carried out by the Trust.”

Longhorn at Attenborough Nature Reserve

Photo © Agbes Kiemel