The fight to save Attenborough Nature Reserve, located just south of Nottingham on the banks of the River Trent, provided the spark which led to the formation of the charity back in the 1960s and the charity has been managing the site ever since. When the opportunity to purchase the reserve outright finally arose, Nottinghamshire Wildlife Trust knew just who to turn to to ensure it created a successful and engaging appeal.
Having worked with Optima Managing Director Simon Shaw and his team for more than two decades the charity’s Head of Communications Erin McDaid believed that Optima had the skills and passion to develop the appeal. Speaking about the commission Erin said:
“The chance to buy Attenborough Nature Reserve, which is part of our charity’s DNA, was a once in a lifetime opportunity so we had to get the appeal messaging and designs just right. I had no hesitation in putting in the call to Simon at Optima. Right from the outset it was clear that they were passionate about helping us achieve our goal.”
The company worked alongside a team from Nottinghamshire Wildlife Trust to develop the ‘Lifeline’ theme – linked to a reference made about the reserve by Sir David Attenborough – and to create a visual toolkit for use in print items and across the charity’s website and social media platforms.