Mayborn Group, who manufactures its nappy disposal systems in Mansfield, and has worked with Nottinghamshire Wildlife Trust for five years, also continues to support #everychildwild.

The Trust’s campaign aims to educate and inspire kids to love wildlife by making sure they are experiencing nature in their everyday lives.

A study carried out by the Trust found less than 50% of children have visited a wild place with their school in the past year, and 37% of children have not played outside by themselves in the past six months.

By supporting the campaign, and ensuring Idle Valley’s café remains as child friendly as possible, Mayborn Group is helping to close the current disconnect between young people and the environment.

Spanning 450ha, Idle Valley is the Trust’s largest nature reserve and is jam-packed with opportunities for kids to interact with wildlife.

Children can hire a discovery pack full of all the tools they need to explore the site including binoculars, a magnifying glass and a nature check list for just £2.

Families can also follow the brass rubbing trail along the flat, buggy-friendly path surrounding Bellmoor Lake, featuring a range of wildlife you might find across the reserve.

Once the kids have worn themselves out, families can enjoy a meal or a light snack from the visitor centre café’s new and improved menu. 

Leysa Relf, Global EHS & Sustainability Manager at Mayborn Group, the business behind Tommee Tippee said: “We are delighted to donate a range of baby and toddler meal time equipment to the café at Idle Valley Nature Reserve to make sure parents can have the easiest meal time possible."

Holly McCain, Senior Development Officer at Nottinghamshire Wildlife Trust said: “Mayborn Group has been working with us on various projects for five years now and we can’t thank them enough for their continued support. Without their unwavering dedication, from supporting us in practical ways by donating the children’s meals equipment, or sponsoring our #everychildwild campaign, we would not have been able to provide wild experiences for so many children.”

Parents with kids aged between eight and 12 should keep an eye out for Wildlife Watch events at the Idle Valley Visitor Centre, perfect for teaching youngsters about the reserves variety of habitats and the wildlife that calls them home.

For more information on the Nottinghamshire Wildlife Trust's Business Partnerships programme visit the Business Partnerships section of our website or ask for Holly McCain on 0115 958 8242. You can also find out about family events on our events page.