Mayborn Group, who manufactures its nappy disposal systems in Mansfield, and has worked with Nottinghamshire Wildlife Trust for five years, also continues to support #everychildwild.
The Trust’s campaign aims to educate and inspire kids to love wildlife by making sure they are experiencing nature in their everyday lives.
A study carried out by the Trust found less than 50% of children have visited a wild place with their school in the past year, and 37% of children have not played outside by themselves in the past six months.
By supporting the campaign, and ensuring Idle Valley’s café remains as child friendly as possible, Mayborn Group is helping to close the current disconnect between young people and the environment.
Spanning 450ha, Idle Valley is the Trust’s largest nature reserve and is jam-packed with opportunities for kids to interact with wildlife.