The launch of the appeal was backed by naturalist and broadcaster Sir David Attenborough, who himself has long links with the reserve, but today the charity has spoken of its delight to have the support of a number of key local figures. Locals backing the appeal include internationally renowned fashion designer and businessman Sir Paul Smith who hails from Beeston, Sat & Amanda Baines who run the Michelin starred Restaurant Sat Baines just down the Trent from the Reserve and Baroness Tina Stowell of Beeston formerly Leader of the House of Lords and now Chair of the Charity Commission.
Speaking about the Wildlife Trust’s efforts to secure the long-term future of the reserve, off Barton Lane, Attenborough, Sir Paul Smith said: "From what I can remember the area now used by the Nottinghamshire Wildlife Trust was previously gravel pits. Given the history, it’s such a great use of the land and it’s really established itself as world-class nature reserve. The work done by the Trust and its volunteers is fantastic and I wish them every success with the Attenborough Lifeline Appeal to ensure it can be enjoyed by many people for generations to come."